Top 5 Best Tools For Email Marketing

Email marketing is one of the most effective ways to reach your audience and build a relationship with them. The world of email marketing is an ever-changing sphere, with new developments and ideas emerging every month. As long as you keep learning and adapting to the new age, your email marketing strategy will never fail but continue to grow and develop. It is also one of the most cost-effective methods for reaching an audience. There are plenty of excellent alternatives available. So, you do not have to spend thousands on a consultant or another third-party company. To get started in this exciting field, here is a list of the top five tools for email marketing.

Omnisend

Omnisend is a sophisticated e-commerce marketing platform that connects all of your communication channels in one place. Its free plan includes only emails, but it is more than enough to support the email marketing efforts of new and medium businesses. Omnisend allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customer’s convenience. You can also use its comprehensive audience insights to send more relevant email marketing messages.

Benchmark

Benchmark is a fantastic alternative for an email marketing solution. You may even alter the picture on the platform if you need to include it in your email as an attachment. It helps you add effects, stickers, and text using the email editor to effectively convey your message and make it attractive to look at. You can select from the pre-designed templates according to the brand, industry, and event. You can also create email campaigns from scratch using the code editor. The dual view function can help you see your email design while editing it, making it easy to use.

HubSpot

Recently, HubSpot released a free email marketing solution that can handle many of the transactional email requirements of a small firm. Their free edition can help you send thank you emails to customers, upcoming offers and discounts, or advertise existing campaigns. The simplicity of HubSpot’s free email tool is one of its best features. The drag-and-drop visual editor and pre-made templates of the program can help you begin right away. Once you register an account, you have access to tools that allow you to manage and analyze email performance and construct a merged contact database and arrange it into lists.

SendPluse

Although SendPulse promotes itself as a multi-channel marketing platform, email marketing is still the most widely used function. You can find many designed email templates included with it, and a drag-and-drop editor makes it simple to alter them. You can set up these emails to be sent automatically at the appropriate moment. It enables you to examine each client’s open and click rates and their read and unread rates. You may also specify replacement text fields to add your name, gender, age, work title, and date of birth to your emails.

Sender

Sender is one of the top free email marketing tools available in the market right now. You only need to select a design and add components like photographs, videos, and text to give it your own touch. You can also make your emails personalized for each reader. One of the main reasons Sender is on the top list is because of its powerful analytics function. You may use it to keep track of information like- who opened your emails, when they were opened, and who clicked on the links. It even enables you to create detailed buyer profiles based on the behaviors of your subscribers. It helps you to improve your current email marketing approach and create appealing offers.

Bottom line

There are many useful software programs available in the market today. However, not all of them can fit your needs as a business owner or marketer. These free email marketing tools are useful even if you don’t upgrade to a premium plan. Small companies and marketers can take advantage of these opportunities while saving time and money. Many premium plans are reasonable and flexible enough to match your budget, even if you need to upgrade to meet your business demands.